Welcome to JOOELH, where the art of jewellery merges with heartfelt stories and genuine connections. Our brand is rooted in passion and holds a special place in our hearts. Let us share our inspiring journey with you.
From a young age, I was captivated by the enchanting world of jewellery. Even during challenging times, the colours of gemstones and intricate designs brought me joy. Crafting jewellery for paper dolls became a creative outlet, sparking my love for the craft.
As a teenager, I balanced school and work while creating jewellery with simple materials. Beyond personal gain, I aimed to spread happiness and hope. I gifted my handmade jewellery to children at the Danang orphanage, bringing beauty into their lives.
Over time, my skills and passion grew. I began experimenting with diverse materials, infusing my designs with the essence of nature. Each JOOELH piece became a unique work of art, reflecting the beauty that resonated within me.
Today, we proudly handcraft every JOOELH piece in Da Nang, staying true to our roots and embracing our artistic vision. We believe in the individuality of each design, creating only a limited number of each piece for a truly distinctive and extraordinary experience.
As we grow, we remain connected to our humble beginnings. Our relationship with the Danang orphanage holds deep meaning. To give back to our community, we regularly donate a portion of our sales proceeds to the orphanage and local charities. Jewellery is more than adornment—it is about making a positive difference.
Welcome to our jewellery haven, where passion, creativity, and compassion converge. Each JOOELH piece embodies artistry and heartfelt connections. Explore our collections and discover the magic and authenticity that lies within JOOELH.